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Banking: Checking, Savings, Cards, Online Banking, Account ServicesBorrowing: Mortgages, Consumer Loans, Credit CardsInvesting: Investment Services, Financial Answer CenterProtecting: Term Life Insurance, Sovereign Identity Protector, Sovereign Loan Protection PlanTools & Planning: Mortgage, Home Equity, Education, Cars, Credit, Insurance, Retirement
Investment Services   |   Financial Answer Center

Basic Principles of Investing

   Introduction
   Fund Your Retirement Plans First
   Liquidity Needs
   Deposit Insurance
   Money Market Funds
   Savings Bonds
   Emergency Funds
   Goals and Time Horizon
   Defining Risk
   What's Your Risk Profile?
   Why Take Any Risk?
   Asset Allocation
   Dollar-Cost Averaging
   Portfolio Management
   Buying Investments
   Putting It All Together

Introduction

There are so many ways in which to invest your money: CDs, stocks, bonds, mutual funds, real estate... Even pork belly futures and gold coins are investments. And there are so many places to put your money: 401(k)s, IRAs, annuities, brokerage accounts, credit unions, and banks. What's right for you?

Well, there's a good financial planning answer to that question: It depends.

There are four main things you need to think about before you can decide how to invest your money:

  1. Liquidity Needs. How much money do you need to set aside for emergencies and other short-term goals?
  2. Goals & Objectives. What are you trying to accomplish? Do you want to retire early, send the kids through college, buy a house, or simply put some money away for a rainy day?
  3. Time Horizon. How long will it be until you need your money?
  4. Risk Profile. How much market risk can you tolerate and still be able to sleep nights?
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Securities are offered through LPL Financial Corporation, member FINRA/SIPC. Insurance is offered through LPL Financial or its affiliates. LPL Financial is not affiliated with Sovereign Bank.
NOT FDIC INSURED | MAY LOSE VALUE
NO BANK GUARANTEE | NOT A DEPOSIT
NOT INSURED BY ANY FEDERAL GOVERNMENT ENTITY

This site is designed for U.S. residents only. The services offered within this site are available exclusively through our U.S. registered representatives. LPL Financial’s U.S. registered representatives may only conduct business with residents of the states for which they are properly registered. Please note that not all of the investments and services mentioned are available in every state.
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